Viewer's Choice taps Sonnenberg as veep
Exec to o'see feevee's p'gramming, research divisions
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In his newly created post, Sonnenberg, who will be based in Los Angeles, will oversee the net's programming and research divisions. He also will head up the January launch of Viewer's Choice's latest expansion, In Demand Entertainment, a unit devoted to original special event programming.
"Mark's an excellent programming executive with a great track record and a keen sense for what's in," Viewer's Choice prexy and CEO Mindy Herman said. "He knows what it takes to secure high-profile entertainment."
Most recently, Sonnenberg was exec VP of Fox Channels Group, where he maximized the asset value of the company's family of emerging nets, including the Health Network, Fox Sports World, Fox Sports Espanol and newly created horse-racing channel TVG.
Prior to Fox, Sonnenberg was exec VP at FX, starting as one of the cabler's founding members. Sonnenberg is credited with developing and acquiring several award-winning shows for the net.
Other past TV stints include serving as exec producer for the "KTLA Morning News," first teaming with the L.A. station in 1988 as director of programming. Sonnenberg also worked five years at ABC, supervising the West Coast division of entertainment program research.
