Hot Topics:

'Blair' bandwagon full

Spoofing promos proves to be bewitching

King World CEO ankles amid deal

Minorities Chased into b'cast ownership

Marshall re-elected as topper of ATAS

Taylor Lautner to star in 'Max Steel'(3434 views)

Jack Black animates film pitch(3225 views)

'Blind Side' tackles box office competition(2703 views)

Nine(1518 views)

Bennett Miller to direct 'Moneyball'(1397 views)

Overture nabs rights to 'Stone'(1041 views)

NEW YORK -- Turns out the folks at ABC's "Two Guys and a Girl" weren't the first on the air with promos spoofing "The Blair Witch Project" after all.

While the "Two Guys" producers were able to get their ads on the air Wednesday -- a night before similar spots for NBC's "Stark Raving Mad" bowed (Daily Variety, Aug. 12) -- the promo wizards at CBS actually won the competish to play off of Artisan's spooky pic.

Without any fanfare, the Eye on Tuesday quietly bowed the first of several "Blair"-style ads hyping "Work with Me," a new CBS laffer starring Nancy Travis and Kevin Pollak. In addition, the net has prepared a "Blair"-like ad to promote the move of "Cosby" to Wednesday nights at 8, where it will serve as a lead-in to "Work with Me."

Ron Scalera, senior veepee and creative director of advertising and promotion for CBS, is not surprised at the sudden rush of "Blair" takeoffs. "It's a chance for everybody to catch the top of a wave," he said.