Matheny upped by WB
Consumer division finds exec VP, int'l licensing
Matheny will remain in charge of all international licensing business, as well as franchise relations and new business development for the international WB Studio Stores.
In addition, WB has broadened the exec's responsibilities to encompass overseeing worldwide publishing, Kids' WB! music and interactive entertainment.
He will continue to report to George Jones, president of worldwide licensing and WB Studio Stores.
WB Consumer Products is a unit of Time Warner, encompassing divisions including Warner Bros. Studio Stores, and licensing characters such as Batman, Superman, Scooby Doo and various figures from "The Wizard of Oz."
