Yahoo! CEO warns b'casting
Koogle says traditional media, 'Net must mix
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"The Internet is not about technology anymore," Koogle told this year's Promax & Broadcast Designer's Assn. confab at the Moscone Convention Center on Thursday. "It is an information delivery system ... and that smells a lot like a media business."
About 7,000 TV and radio marketers from around the world are attending the convention, which runs through Saturday.
"This is a huge opportunity if companies embrace it ...; they can extend their core franchise by using the web as a new distribution force," Koogle said.
Koogle's enthusiasm for the Internet's business potential is backed up by a University of Texas study released this week that shows online biz generated more than $301 billion in U.S. revenue last year.
Additionally, business-to-business online spending makes up 2% of the country's gross domestic product and will soar to 10% by 2003, Koogle estimated.
Koogle predicts that in the coming years, TV sets and computers will blend so completely that "we won't even know what to call them anymore. ... Ultimately, the mediums will converge, but the quality of programming will go up over time."
