Color TV sales sizzling in India
Cricket helps set sales leap 40%
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Thanks to World Cup cricket, more than 500,000 sets were sold last month as the industry registered 40% growth from April to May.
In 1999-2000 total annual sales of color TVs are likely to exceed 5 million units for the first time compared to 3.75 million last year.
Color set manufacturers spent a huge amount of money for World Cup ad and promotional campaigns.
