Littlefield joins Launch Media board
Exec to expand company coverage
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Littlefield will advise the Santa Monica, Calif.-based company on ways to expand its coverage into other areas including television and movies.
The magazine, targeting the much-coveted 12 to 34-year-old population, features interviews with actors appearing in upcoming films and offers downloadable computer games. Its Web site at launch.com, however, does not.
"I believe that Launch can be the premier destination for young people's information and entertainment needs," Littlefield said. "Being a part of Launch and helping them achieve that goal excites me."
In October, Littlefield formed the Littlefield Co., a joint venture with NBC to develop network programming.
During his nine-year tenure as prexy of NBC Ent., Littlefield also helped supervise the launch of "Homicide's" online spin-off, "Second Shift."
"I'm looking out there saying there's a whole new world to play in and I want to be in it," Littlefield said. "My skills have been to aggregate large audiences and create a community. Those are skills that are needed in the Internet world, as well.
"As I work on building my company, I don't want to be in the traditional broadcast world forever. I want to be in the new media world, as well."
Littlefield isn't Launch's first connection with NBC.
The broadcaster and GE Capital are among Launch's major investors. Others include Intel, Phoenix Partners and Allen & Co.
Launch Media also recently inked a deal with Snap.com to feature music content, including an initial order of 200 artist biographies on the NBC- and CNET-owned portal's music site.
Launch will also provide links to features, concert reviews, artist discographies, music videos and upcoming concert information on its own Web site.
Launch Media has registered some one million subscribers to its CD-ROM service since its debut in 1994. It generates about 60% of sales through advertising and the remainder through subscription fees and merchandising. The company lost $13.4 million in 1998.
