Indie music marketer bows soundtrack arm
Music vet Wendel to run JMA operation
Vet music supervisor Elizabeth Wendel has been tapped to run the new arm, which will operate under JMA's West Coast operation.
Rather than promote only artist-driven discs, JMA will also tackle the more difficult task of touting discs containing music from films and TV.
"Elizabeth's relationships and knowledge of this business will give us a full-time presence in the soundtrack arena," JMA prexy Jeff McClusky said.
The company's projects include promotion efforts for "Message in a Bottle," "Clubland" and the upcoming "Ed TV."
JMA also handles soundtrack acquisition and consulting for Gotham-based Touchwood-Zerohour Records and its hip-hop imprint 321 Records.
In its 18 years as a multiformat music promotion and marketing company, the Chicago-based JMA has an unequaled track record touting releases from major and independent record labels, publishing companies, artist managers and film studios.
Though the company recently came under fire from regulators for its groundbreaking promotions linking major radio broadcasters to the release of specific albums, the move was ultimately sanctioned.
The practice, which lawmakers initially thought may have skirted FCC rules concerning radio programming sponsorships, was recently reviewed and accepted by FCC investigators.
Wendel's resume boasts a six-year run as associate music supervisor to Peter Afterman, a soundtrack vet whose film and soundtrack credits include "The Last Days of Disco," "Slingblade," "Howard Stern's Private Parts" and the Grammy Award-winning soundtrack album "The Apostle."
