Prisma's 'Great' deal
Marketing company ties in with MFF
From its offices in Switzerland, the U.S. and Britain, Prisma will work with MFF to develop the marketing program and implement sponsorship sales through Prisma's domestic and international sales network.
The two companies are creating opportunities for sponsors in the consumer outdoor sporting market to tie in with MFF's 10-film adventure series. MFF used a similar strategy with "Everest," which was sponsored by Malden Mills, makers of Polartec.
Germany's Kirch Group is the majority shareholder of Prisma.
"Dolphins" will be the first film of the "Great Adventure Film Series" (Daily Variety, Jan. 27).
