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Posted: Fri., Jan. 22, 1999

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'Rugrats' up Nick to ratings record

5.5 million kids tune in

The premiere of a new half-hour "Rugrats" episode in primetime on Jan. 18 harvested the best Nielsen numbers in the history of Nickelodeon, chalking up a 13.8 rating and 35 share among kids 2 to 11.

The 13.8 rating translated into a total of 5.5 million kids 2 to 11, which represented one-third of all of the 2 to 11s watching TV between 8 and 8:30 p.m. that evening, an amazing statistic for Nickelodeon.

The huge number for the 8 p.m. "Rugrats" ended up as the climax of an all-day "Rugrats" marathon during Martin Luther King Day.

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