TV

Posted: Tue., Jan. 5, 1999

CBS 'Touched' by homes win

Slumping Peacock headed for third- or fourth-place finish

''Touched by an Angel'' earned its highest rating in more than a year, putting CBS in position to claim its fourth straight weeklong households victory, according to preliminary primetime Nielsen results.

Those figures, to be updated today, suggest slumping NBC will finish deep in third and close to fourth in both households and adults 18-49 for the Dec. 28-Jan. 3 week.

NBC's biggest night is usually Thursday, which was impacted by low viewership due to New Year's Eve.

Based on prelim results for Friday-through-Sunday (with considerable adjustment expected from Nielsen), NBC placed third ahead of Fox in households and CBS in adults 18-49, but by small enough margins that an NBC fourth-place finish by either measure is possible.

A Fox win is much more likely when looking at the head-to-head competition between it and NBC in the 15 hours they have in common. A different calculation would need to be viewed when considering Fox's 15 hours vs. NBC's 22.

ABC and Fox are fighting it out for the weeklong victory in adults 18-49, with football numbers (particularly unreliable in the prelim Nielsens) to determine who'll win the week by that measure.

Fox got a monster Sunday out of a 49ers-Packers football overrun and ''The X-Files,'' giving the News Corp. net a shot at intercepting the weeklong 18-49 win after ABC had looked like a certain winner one night earlier.

'Angel' ascends

CBS has left no doubt in the households race, with Sunday's ''Touched by an Angel'' ascending to a prelim 16.4 rating, 24 share in homes and a 7.0/15 in adults 18-49. If that household figure stands, it'll be the highest-flying ''Angel'' since Nov. 23, 1997. For the first time in its history, ''Angel'' is expected to earn the week's highest home rating.

Those angelic numbers, combined with a 14.4/21 in homes for ''60 Minutes'' and a 13.9/21 for the film ''Sabrina,'' have given CBS a prelim 3 share win over Fox in homes for Sunday and a 1 or 2 share win over ABC for the week, depending on rounding and Nielsen adjustments.

Fox was a close second Sunday in homes and a dominant first in adults 18-49 thanks to San Francisco-Green Bay football, which earned a 24.2 rating in Nielsen's metered markets (up 28% over the 18.9/37 of the comparable Detroit-Tampa Bay telecast last year).

Prelim nationals are unreliable for live telecasts, but Fox's primetime football overrun will clearly beat the combined 18-49 competition nationally and may do the same in households.

Fox also dominated at 9 p.m. with ''The X-Files'' (10.6/15 in homes, 10.8/22 in adults 18-49), which won its hour by an unearthly 10 shares in adults 18-49.

Viewers didn't warm to NBC's broadcast debut of ''Heat'' (9.5/14 in homes, 5.5/12 in adults 18-49), which finished fourth for its three-hour slot in adults 18-49.

NFL does well

It was a good weekend for the NFL, with three of four games scoring dramatic increases vs. last year in metered-market averages. On Saturday, Buffalo-Miami (17.9/37) improved by 16% vs. last year and Arizona-Dallas (20.9/38) rose by 24%. Sunday's New England-Jacksonville telecast (18.5/36) was down, but by just 0.5%.

The holiday weekend's college bowls dipped in the other direction, with six of seven network telecasts getting thrown for year-to-year losses. The one gainer was NBC's Jan. 1 Georgia Tech-Notre Dame Gator Bowl (6.3/13, up 66%).

Other Dec. 31-Jan. 2 results were ABC's Friday Wisconsin-UCLA Rose Bowl, 13.6/24 (down 28%); ABC's Friday Ohio State-Texas A&M Sugar Bowl, 11.2/19 (down 6%); ABC's Saturday Florida-Syracuse Orange Bowl, 10.0/17 (down 17%); ABC's Friday Michigan-Arkansas Citrus Bowl, 7.0/14 (down 28%); Fox's Friday Texas-Mississippi State Cotton Bowl, 4.4/9 (down 37%); and CBS' Thursday Texas Christian-USC Sun Bowl, 3.9/10 (down 5%).

Viewer interest in these games was apparently reduced because none of them was expected to have an impact on determining college football's apparent national championship between Tennessee-Florida State Fiesta Bowl, telecast Monday by ABC.


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