Bell Atlantic sets BET promo push
Plans to sell extra features to targeted consumers
"We're going to try to find out what kind of value the BET brand may have in reaching out to the black community in our service area," said a spokesman for Bell Atlantic Plus, the subsidiary that focuses on optional services for residential customers of the company.
Reseach model
Michele Moore, VP of media relations for BET, said, "We're creating a research model to test African-Americans on the services they're interested in, how these services can be packaged and what prices" Bell Atlantic might charge. The BET cable network reaches 53 million cable subscribers.
The marketing deal with Bell Atlantic is another in a continuing line of BET joint ventures, like the one with Microsoft for a BET-branded Web site on the Internet. BET and Walt Disney Resorts are also partners in a BET Sound Stage Club at Disney's Pleasure Island in Orlando. BET is involved with Hilton Hotels in setting up a Sound Stage hotel and casino in Las Vegas.
