Telly growth spurt
Channel Four increases staff by 10%
Of the appointments, 29 will be related to programming commissioning. 21 will be allocated to expansion -- areas such as new digital TV services and feature film investment through Film Four.
Michael Jackson, C4's chief exec, said that the channel's previous frugality was not suited to an "increasingly competitive environment" in the U.K.
"Over the past five years, the channel's advertising revenue has increased by 60% and our commissioning budget has nearly doubled, yet our core staff has risen by only 25%," Jackson said.
C4 has also announced the return of Jay Kandola to the channel. Kandola joins C4's acquisitions department as a series buyer after an 18-month stint as editor of programming acquisitions at BBC1. Her immediate responsibility will be acquiring U.S. TV series.
