Big Dogs taps Blum

Exec slides into senior veep slot

By RAY RICHMOND

Jacqueline Blum, who recently ankled her post as senior VP of worldwide licensing and marketing for Film Roman Inc., has been named senior VP of entertainment and licensing at Big Dogs, whose Big Dog logo emblazons a line of apparel, accessories and gifts.

In her new position, Blum's mandate will be to spearhead efforts to extend the reach of Big Dog into TV, books and other media, turning the logo into a character. She will oversee Big Dog's domestic and international licensing programs, developing national promo campaigns supporting both a potential TV series and the company's core business in retailing and marketing.

Big Dogs prexy and CEO Andrew Feshbach said in a statement, "A number of companies have shown interest in a Big Dog television series. We realize that we need someone with Jacki's expertise if we are to take advantage of these and other trademark and character licensing opportunities and further build and leverage our brand."

There are currently some 150 Big Dogs owned-and-operated retail stores throughout the U.S. The company also sells its products via a catalog and wholesale accounts.