Buena Vista Home Entertainment has upped Mary Kincaid to senior veep of marketing communications.
The nod adds publicity and new technologies to her growing portfolio of responsibilities, which include research, national promotions and event marketing.
"Mary has been a true industry pioneer, said Mitch Kich, G.M. of the North American arm of BVHE, the homevid outpost for product from Walt Disney Co. and affiliated companies. "(Kincaid) has set the standard for industry research and media, providing us with valuable insight and data to strategically drive and manage our growing business."
Kincaid, who was formerly veep of advertising and research., joined Disney in 1983 and has played a vital role in the development and execution of hundreds of homevideo marketing campaigns.
She also founded the vidarm's first in-house media department.
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