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Posted: Thu., Feb. 27, 1997, 11:00pm PT

Mallon goes indie PR route

Elaine Mallon has ankled her post as VP of media and corporate relations at Twentieth TV, and she is forming her own PR company.

Based in L.A., Elaine Mallon Public Relations will handle entertainment, business and medical clients, including Fast Forward Video and Woodward, Alpert & Associates.

Mallon had served as VP at Twentieth TV since July 1995, heading all national publicity campaigns for domestic syndication., cable and TV movies and specials, as well as corporate publicity planning and execution. Before the two publicity divisions were separated, she oversaw all media and corporate relations for 20th Century Fox TV and Twentieth TV. She also was director of publicity at Fox Broadcasting Co. and a studio publicist at MGM.

Melissa Lefante will manage the department until a replacement for Mallon is found.

Contact the Variety newsroom at news@variety.com

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