Earvin (Magic) Johnson has signed with the William Morris Agency, which will represent his various business partnerships and entertainment concerns.
Johnson's business outlets include an overall TV and film pact with 20th Century Fox, the upcoming syndicated talker "The Magic Hour," a 200-screen theater circuit co-venture with Sony Entertainment, a boxing production company, Magic Records and Magic Johnson Concert Promotions.
Morris office VP Jeff Frasco is the lead agent on the team representing Johnson.
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Burt Reynolds, whose comeback in New Line's "Boogie Nights" is netting him award nominations, has signed with International Creative Management, where he will be repped by Andrea Eastman. ICM recently struck a deal for Reynolds to co-star in David E. Kelley's "Mystery Alaska" at Hollywood Pictures.
Reynolds had been repped by UTA, which secured the "Boogie" role for the star of such films as "Deliverance" and "The Longest Yard." He joins ICM after a short stint at Gersh.
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"Seinfeld" show co-star Michael Richards notified ICM on Monday that he would be leaving the percentery. The moves comes just three weeks after show topper Jerry Seinfeld announced that this would be the last season for the show.
Though ICM did not represent Richards for TV -- his "Seinfeld" contract this season is reportedly worth $600,000 per episode -- the agency did handle his feature career, including his most recent starring stint in "Trial and Error" for New Line. Attorney Phillip Klein of Browning, Jacobson and Klein handled all of Richards' "Seinfeld" dealings, and will continue to represent the actor.
Richards told Daily Variety he is meeting with other agencies but has not made a decision about where, or if, he will sign.
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Actress-comedian Sandra Bernhard has signed with the William Morris Agency. She continues to be managed by Noeman Talent & Literary Management.
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Television and stage writer-director-producer Rick Najera ("Dr. Quinn, Medicine Woman," "Buford Gomez," "In Living Color") has signed with the Wil-liam Morris Agency, where he will be repped by Lee Rosenberg and Gary Loder. He is managed by Seven Summits Pictures & Management.
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Richard Dominick, executive producer of the "Jerry Springer Show," has signed with International Creative Management, where he will be repped by Steve Wohl, head of the agency's syndication department.
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Holly Shelton has joined Premiere Artists Agency as a talent rep. Shelton previously worked at David Shapira & Associates.
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Actress Morgan Fairchild -- who will appear in Touchstone's upcoming "Holy Man" -- has signed with Innovative Artists. Fairchild continues to be man-aged by M2/Melamed Management.
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