Universal ad duo upped to senior VPs

By KATHLEEN O'STEEN

Universal's movie advertising team of Paula Franceschi and Tom Martin, who have created print and visual ads for "Scent of a Woman" and "Dragon: The Bruce Lee Story," have been jointly promoted to senior veepees of creative advertising.

In a related move, Mike Greenfeld was promoted to veepee of audiovisual advertising.

Franceschi, who joined Universal as a creative consultant in 1988, will be responsible for all audiovisual campaigns, includingtheatrical trailers, television and radio spots. She will continue to oversee Universal's in-house trailer department, which supplies more than 90% of the studio's theatrical and broadcast advertising.

Martin will continue to supervise all creative print advertising.

Together they will coordinate advertising campaigns for "Jurassic Park" (June 11), Michael J. Fox starrer "For Love or Money" (July 23) and "Hart and Souls" (Aug. 6), starring Robert Downey Jr., Charles Grodin and Alfre Woodard and directed by Ron Underwood.

Franceschi and Martin are credited with creating the advertising campaign that propelled the small-budgeted "Fried Green Tomatoes" into an $ 80 million hit.

Franceschi began in 1983 as a trailer producer and writer at Seiniger/Bloom Prods. In 1987, she became VP of creative advertising at Lorimar Film Entertainment, then joined Universal Pictures Marketing in 1988. She was upped to VP audiovisual advertising in 1990.

Martin has created print advertising campaigns for more than 200 motion pictures over the past 14 years. He joined U as director of print advertising in 1988 and, prior to that, was senior art director for Seiniger Advertising. He was promoted to VP in 1991.