'Turtles 3' wins marketing award
In the determination of the citation, the organization of marketing, public relations and promotion exex cited the challenge of promoting a sequel as unique and special. Additionally, the film was praised for its teaser trailers, TV commercials and charity promotions.
It is the first time a New Line film has received the prize, which was instituted late in 1992. Previous two winners were Columbia's "Groundhog Day" and Miramax's "The Crying Game."
