'GMA' bags morning; CBS takes daytime

By RICHARD HUFF

ABC's "Good Morning America" won the morning news crown for the second consecutive week while CBS notched its 194th straight daytime win, according to Nielsen viewer results for the week ending Nov. 22.

"GMA" did a 4.7/20 for the week, 12% higher than the 4.2/18 earned by NBC's "Today" and 57% better than "CBS This Morning." Nonetheless, in the season-to-date statistics, "Today" and "GMA" are each averaging a 4.3/19.

"CBS This Morning," although third, performed 15% higher than the same time a year ago. Thus far in 1992, "GMA" has been the top-rated ayem fare in 34 of 47 weeks.

In the key morning demographic race, 18-49 adults, "GMA" is first only .1 rating point and two share points ahead of "Today.""CBS This Morning" is third.

NBC's "News at Sunrise" (2.0/18) was the highest-rated early morning news, outpacing ABC's "World News This Morning" (1.8/17) and CBS's "Morning News" (1.1 /10).

CBS had four of the top five daytime programs to win the week and continue holding the top spot for nearly 33/4 years. ABC was second, generating a 4.7/17, and NBC last with a 3.0/11. ABC, however, captures the top rung with women 18-49 , leading CBS by .6 and two share points. The numbers are virtually the same when viewed on a season-to-date basis.

CBS is also tops when only the daytime dramas are placed head to head, although--as with the household ratings--ABC does better in the all-important women 18-49demographic.

The children's race went to CBS for the week when viewed both as a programming block from 8 a.m. to 1 p.m. and from 10 a.m. to noon. NBC was second , Fox third and ABC, beset with college football pre-emptions, was fourth. In the season-to-date picture, CBS is first, ABC second, NBC third and Fox fourth.

ABC's "Nightline" was the highest-rated program among the nets in late night, averaging a 5.4/15 for Tuesday through Friday. NBC's "Tonight" ended the session with a 4.5/14 average rating and CBS's "Crimetime After Primetime" rang in with a 2.9/9.